This assignment is to view a movie or video in the last five years and make a list of all the products placed strategically in the film that you think was put there on purpose, to make money for producer and to advertise. For this assignment I chose to a video on YouTube that combines a plethora of products placed in different videos. I decided to not just focus on one video simply because you don’t see a range to many different products in one video. The video I have chosen advertise products like cleaning utensils, food, cars, cell phones, money, shoes, clothes being used by different major celebrities.
Celebrities that are famous today and have a major influence on generations and play a big role on the dreams, goals and aspirations we set for ourselves. We are amazed at there lifestyles, the money they have, the cars the drive and even the people they have relationships with. A major couple in this industry is Beyonce and Jay-Z. There are many of men in this world that dream of having Beyonce, and many women who has a goal of getting a millionaire man like Jay-Z. Together this dominant couple brought in $162 million in 2008. From the music and movies they are starring in that we admire so much. Simply because of the products placed in the film, the cars they advertise, the clothes they wear and the money they acquire.
In the beginning of the video you see Jessica Simpson on her knees scrubbing a kitchen floor with a Swiffer cleaner. Now just because this product is being used by Jessica, does it mean that more people with marble floors will go buy it? Or are they going to buy it because it actually cleans the floor very well? I would hope that someone wouldn’t go but this just because they are a fan Jessica Simpson. Consider what the product is for and not who it is used by. This product I don’t think was remembered in a positive way. I believe that people made jokes about her cleaning rather than noticed the actual mop.
A cellular device being used by Missy Elliot and Black Eye Peas, who has a numerous amount of fans. So how much popular does it make the phone? When you see a celebtiry using this device, you would think it cost a lot or it is the best just because they have it. However, the features of the phone need to be considered. The device could be a PDA phone which is mainly used for business productions. These type of phones are not big on entertaining the user, like having ringtones, games and different applications. In today’s generation the type of phones we like are the phones that have major applications, games and do voice command things of that nature. One major phone that is out today is the I-phone like I have, which I talked about in a previous blog. I never put it down, I have seen plenty of I-phone in movies, videos and tv shows but this is not the reason I purchased. I already knew how expensive it was but being the technological guru that I am, I just had to have it. But the whether the characteristics of the phone match the average person or not they will still buy simply because of the person they idolize have the phone. The strategy of putting phones in movies and videos I believe is very successful because people by phones everyday and what would make them want to buy it even more is to see someone that is very popular with the device.
There is no end to the list of wish cars that person may have. In this video I seen a Jeep, Mosserrati, Mazda, Mercedes Benz all being driven by popular people. These are the type of cars that people dream of waking up to and driving everyday. Right now my dream car is a Sport Range Rover in dusty orange with chrome lining on the outside, 26 inch rims and chocolate brown interior. The people that I admire in the music and film industry could buy this car with no problem. However, this will not happen to me until a few years after I pursue my career and have built a very wealthy bank account. Placing these fancy cars in videos, movies and television shows are very successful at fulfilling our dreams of someday buying them.
Products like Axe spray and Louis Vuitton purses are very popular to no just famous people but the status of upper and middle class people. These products already major to many of people due to cross advertising. There are thousands of men in the US that purchases Axe spray not because of product placement but because of the entertaining commercials. When the man sprays it on there bodies it attract a lot of women and naturally that is what men want. Louis Vuitton is a very popular apparel, quite expensive but some people can still manage to buy it. This product has been placed in many of different movies, tv shows and videos. Musicians and actors wear it on the clothes, shoes, purses, accessories and more. They even get this as a fabric interior in there vehicles. When viewers see stars with it inside of there car they think that is a popular trend and will do the samething. Shoes are a major product in entertainment that fans stay focus on. Actors, sports players and musicians have there own clothing line that we are attracted to. So they advertise it in there movies and videos, we see it, we like it, we buy it. These products are not just being advertised to us on out television but also on our computers and cell phones. And what makes it even more successful, is the product being promoted through social media. Imitating the icons make us feel just as famous as them.
