More than 20 million big and tall men in the U.S. now have a world champion in their corner. This spring, George Foreman makes his foray into fashion with the launch of two new clothing lines available exclusively at America’s largest specialty store retailer of big and tall men’s clothing, Casual Male Big & Tall.
Foreman’s Signature Collection and Comfort Zone lines satisfy any big and tall man’s clothing needs with fashions ranging from tuxedos to athletic wear. More importantly, they were created to address important fit issues experienced by more than 70 percent of big and tall men. “When Foreman, started with the grill back in 1996, it brought in $5 million, but last year, it brought in about $400 million. Imagine what it can do in apparel,” noted David Levin, CEO/President of Casual Male Corporations. “And the strength of the George Foreman brand might well jumpstart the formerly bankrupt Casual Male Big & Tall chain.”
George Foreman is not only a big man, who wears the size range clothes that Casual Male offers, but a tremendous brand. His name will add visibility to Casual Male. Men who wear larger sizes are still very under-represented in terms of fashion and brands, especially compared to what women are offered in plus sizes. Another selling point for Foreman’s signature line is high-tech features that have been driving sales in other Casual Male lines.
Big and tall men want to look good without sacrificing comfort, and the George Foreman line at Casual Male will give men many more options that will allow them to do so. These options include the extremely popular hidden expandable waist features. More uniquely, the range features dress shirts with hidden expansion panels at the neckline, so top buttons can stay comfortably secured.
This new line is a major step forward in gaining increased recognition for the company as the premier retailer of men’s big and tall apparel on a national scale.
